News & vision

An unforgettable 10th SoMo Borac and 3 awards for 404 and SHAPE

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An unforgettable 10th SoMo Borac and 3 awards for 404 and SHAPE

After the legendary 10th-anniversary SoMo Borac award ceremony and after-party, we returned to the office on Monday with 3 SoMo Borac Advertising awards.

SoMo Borac launches its own podcast series

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SoMo Borac launches its own podcast series

A whole decade has passed since the first awards ceremony for the region’s strongest digital community – unbelievable, right?

404 and SHAPE have 7 projects on the 2022 SoMo shortlist!

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404 and SHAPE have 7 projects on the 2022 SoMo shortlist!

This year’s SoMo Borac awards saw a record-breaking number of applications, so we’re extra thrilled that seven SHAPE and 404 projects made it to the shortlist. This year saw a lot of amazing projects, and we’re grateful that our efforts are getting recognized. Congratulations to our clients and a big, wholehearted thanks to this year’s jurors!

From 404 to a TikTok million

Press

Speed, imagination, keeping up with trends, and constant strategizing – that’s just your everyday for our TikTok team, for whom one million views is no longer just a goal. And their work is just as brilliant for our company page as it is for our clients. So, why is 2023 the year of TikTok for businesses and brands on the Croatian market? Find out in the article below.

Check us out at the Exhibition of Croatian Design 21/22

Press

We’re proud to announce that the Croatian Design Association just selected a whopping 10 projects from 404 and SHAPE to display at the upcoming Exhibition of Croatian Design 21/22 at Lauba in Zagreb, starting January 10, 2023! All selected work is entered into the competition for the Croatian Designer Association award, the most prestigious design award in the country.

The TikTok numbers don’t lie

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The TikTok numbers don’t lie

We’ve already spoken at length about why TikTok brand profiles are such a good idea, and now we’re proving our theory with some spectacular results.

Renowned digital experts gathered once again at the Digital Labin Conference

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Renowned digital experts gathered once again at the Digital Labin Conference

404 TikTalks seminars taking customer engagement to a whole new level

Press

We started TikTalks seminars to help our clients plug into the fastest-growing social media platform in the world. After several successful workshops and newly launched TikTok profiles engaging audiences in never-before-seen ways, we’re taking it upon ourselves to demystify this platform with education. Now is the time–and TikTok is the place–to put strategy and authenticity to work in communicating with your audience. The clock is tikking!

404 named the best office in Croatia!

Press

It’s not that we didn’t already know it already — but now the Grand Prix D&D 2022 award makes it official! Here you can read about the selection jury’s criteria. But we’ll just leave this here: the most important thing to us is having an office we can feel comfortable in every day.

404’s lionesses have rejoined their pack after attending the 69th Cannes International Festival of Creativity

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404’s lionesses have rejoined their pack after attending the 69th Cannes International Festival of Creativity

After a two-year break, the Cannes International Festival of Creativity has finally returned for its 69th live competition. This year, we had the honor of standing alongside brilliant creatives from around the world as representatives of Croatia. Our young lionesses, Ana-Marija and Ivana (also winners of Croatia’s Young Lions competition), came home inspired and full of positive impressions we could only describe as the ideal combination of education and good times.

Where there’s winning results, there’s 404 Performance

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Where there’s winning results, there’s 404 Performance

Our Performance team has been hard at work on some seriously shoutout-worthy (and award-winning) projects—and it’s time we gave them some much-deserved recognition.

In collaboration with Edelman, 404 presents the 2022 Trust Barometer: Citizens trust business the most, with trust in democracy in decline

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In collaboration with Edelman, 404 presents the 2022 Trust Barometer: Citizens trust business the most, with trust in democracy in decline

Global communications agency Edelman, in collaboration with the leading regional agency 404, presents the results from their annual trust and credibility survey

404 named HUOJ’s Agency of the Year—for the 5th time!

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404 named HUOJ’s Agency of the Year—for the 5th time!

We’ve been named Agency of the Year for the fifth time by the Croatian Association for Public Relations (HUOJ)! Along with this incredible recognition, our projects won two gold, two silver, and four bronze medals in eight different categories!

Breaking records with the most awards and nominations at MIXX Croatia 2022!

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Breaking records with the most awards and nominations at MIXX Croatia 2022!

With a record-breaking number of nominations at the MIXX finals, last Friday our team climbed the podium in Rovinj 3 times to claim their trophies.

2 performance projects shortlisted at this year’s MIXX finals!

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2 performance projects shortlisted at this year’s MIXX finals!

It’s a great start of a new year for the growth marketing team at 404!

8 of our biggest projects made it to the HUOJ Grand PRix finals!

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8 of our biggest projects made it to the HUOJ Grand PRix finals!

On Mondays, we share good news: a whopping 8 of our projects are finalists at this year’s Grand PRix competition!

Women SHAPE the Future!

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Women SHAPE the Future!

Our sister company SHAPE is launching a new internal event series for the entire 404 group, called Women SHAPE the Future!

Coming together to support Ukrainian refugees in Croatia

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Coming together to support Ukrainian refugees in Croatia

Anyone who has experienced the devastating effects of war knows just how meaningful it is to receive support. 6000 Ukrainian refugees have already arrived in Croatia, and it seems this number will increase as the conflict progresses.

This year’s Young Lions Grand Prix goes to 404’s Ana-Marija and Ivana!

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This year’s Young Lions Grand Prix goes to 404’s Ana-Marija and Ivana!

This just in: our very own Ana-Marija Tomašić and Ivana Krmpotić are the winners of this year’s Young Lions Croatia competition, having won first place in the Digital category.

Raising the bar with 11 MIXX finals nominations

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Raising the bar with 11 MIXX finals nominations

We’re getting close to the annual MIXX awards, and this year, we’re especially excited as we’ve secured (gasp) - 11 nominations!

404 supports Nije u redu u uredu initiative

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404 supports Nije u redu u uredu initiative

Gender inequality is still a major issue in the workplace and corporate culture. Lower wages and pensions, underrepresentation in executive and managerial positions, and unsafe working conditions are just some of the forms of discrimination that women experience on a daily basis.

Shape 404, LAQO win two SoMo Borac awards

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Shape 404, LAQO win two SoMo Borac awards

This year, we were once again eager to discover the winners of the SoMo Borac

404 wins two awards at MIXX Awards Croatia

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404 wins two awards at MIXX Awards Croatia

At the recent Dani Komunikacija Festival, we were presented with two MIXX Awards in two different categories – Best Mobile App for LAQO, created by our very own Shape, and Best Publisher Long-Form Native for the Razmisli project, developed for Zagrebačka Pivovara in cooperation with Telegram.hr and More-Magnets.

Our Adrian and Jerko reach the final of the Young Lions competition

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Our Adrian and Jerko reach the final of the Young Lions competition

Congratulations to our young lions, Adrian Rovina and Jerko Mihaljević, on getting through to the final of the Young Lions competition, which allows young creatives to showcase their ideas and their new and innovative ways of thinking. In case they win, the two of them will represent Croatia’s creative industry at the Cannes Young Lions

404 named agency of the year for two consecutive years

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404 named agency of the year for two consecutive years

Despite experiencing a challenging year, we have demonstrated that hard work pays off and is commonly recognized. Thus, for the second consecutive year, we were named the agency of the year at the 14th Grand Prix award ceremony, where the Croatian Public Relations Association (HUOJ) presented the awards to the top communication projects.

404 takes a look back at an unusual 2020

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404 takes a look back at an unusual 2020

This year was not a year of live events. Still, where there is a will, there is a way, and we ended 2020 by successfully organizing as many as fifteen online events.

Virtual SoMo Borac and as many as four awards for 404

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Virtual SoMo Borac and as many as four awards for 404

This year, we will be blowing out the candles on as many as four different cakes to celebrate our more than successful year following the SoMo Borac award ceremony.

404 shortlisted for Europe’s prestigious Conversion Elite Award

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404 shortlisted for Europe’s prestigious Conversion Elite Award

We are extremely proud of the 404 performance team, which has been shortlisted for Europe’s most coveted award dedicated to conversion optimization (CRO), the Conversion Elite Award.

Weekly tourism newsletter from the 404 workshop

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Weekly tourism newsletter from the 404 workshop

These days, there is no shortage of interest in the latest news from the tourism industry. The 404 team has been producing a weekly Croatia Tourism & Travel newsletter for the Croatian Tourism Association (HUT), distributing it in four different languages to over 800 recipients.

Fran Mubrin invited as guest to University North

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Fran Mubrin invited as guest to University North

Our Creative Director, Fran Mubrin, recently met with a University North team to talk about his beginnings in the creative industry and the significance of choosing a major for one’s professional career. Being a University North alum, Fran reaffirmed his choice of majoring in multimedia, whose application nowadays is evident in many different aspects of everyday life, and of studying at the University North as it allows its students to grow and develop according to their interests and wishes.

COVID-19 Daily Newsletter launched

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COVID-19 Daily Newsletter launched

We have come up with and produced a new, daily newsletter, which covers the latest news about COVID-19. Over the past three months, we have had more than 200 issues of the COVID-19 Daily Update newsletter in several different languages. The newsletter is distributed twice a day to over 500 managers from more than 80 Croatian and regional companies.

404 voted agency of the year

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404 voted agency of the year

404 has been named Agency of the Year. We would like to thank HUOJ and members of the Grand PRix jury. We are proud of our clients who topped their respective categories – Zagrebačka Pivovara in the category of large companies, and HT in the internal communications category. Huge congratulations to our shortlisted clients, Franck and Valamar, as well.

We have 7 Mixx entries in the finals

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We have 7 Mixx entries in the finals

Seven of our projects have been listed among the finalists of this year’s Mixx competition.

First Komunikacijski šalabahter held

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First Komunikacijski šalabahter held

A 404 seminar, titled Komunikacijski šalabahter (Communication Cheat Sheet), was held at Valamar for the employees in the tourism industry.

404 trends - Events

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404 trends - Events

The video series, titled 404 Trends, features our agency’s department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. Krunoslav Bagarić, event director at 404, reveals to us the key dominant trends in 2020.

Two sides to Croatia’s tourism: Breaking records vs. decreasing rentability

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Two sides to Croatia’s tourism: Breaking records vs. decreasing rentability

404 has been working with the Croatian Tourism Association (HUT), an umbrella organization for the tourism sector, since its foundation. We have relied on our considerable experience in the said sector to provide HUT with both PR and PA support as it is fighting to improve the sector’s business framework. From the very beginning we have been positioning HUT as a think-tank that is developing its positions and demands in a substantiated and analytical way. Igor Prstec has highlighted some of the challenges that the tourism industry has been facing.

404 trends - UX

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404 trends - UX

The video series, titled 404 trends, features our agency's department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. Marko Lokas, UX Director at 404, has revealed to us what will be critical in 2020 for user experience in developing both web and mobile solutions.

404 trends - Social

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404 trends - Social

At the close of 2019, we have decided to offer you a glimpse into the future. The video series, titled 404 trends, features our agency’s departments heads, senior consultants and specialists discussing what will be happening in their particular areas of interest in the coming period and which innovations they will be implementing in their work, as well as listing the trends that will mark the coming year.

404 trends - PA

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404 trends - PA

The video series, titled 404 trends, features our agency's department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. In this fifth edition, Andrea Vodanovic, PA Specialist at 404, describes the trends in PA that successful companies will follow in 2020.

404 trends - PR

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404 trends - PR

The video series, titled 404 trends, features our agency’s department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. Amela Pašalić, head of our PR department, has given us an insight into the direction that public relations will take in 2020.

404 trends - Content

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404 trends - Content

The video series, titled 404 trends, features our agency’s department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. One of the members of our Content Team, Jerko Mihaljević, has told us what is likely to happen in the field of content production and placement in 2020.

404 trends - Performance

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404 trends - Performance

The video series, titled 404 trends, features our agency's department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. Iva Obrovac, Head Of Performance Marketing in 404, reveals what performance marketing experts and consultants can expect in 2020.

404 Analytics Academy trains 40 employees in 2019!

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404 Analytics Academy trains 40 employees in 2019!

Whenever people ask me what I will remember 2019 for, it is quite difficult for me to single out one specific project or thing – from the team that kept making progress and growing, to numerous successful campaigns, one of which was recognized internationally, to our major internal project – the 404 Analytics Academy.

404 trends - Employer branding

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404 trends - Employer branding

The video series, titled 404 trends, features our agency's department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. Mila Martinovic, Strategic Senior PR Consultant at 404, told us what would be important for a good employer branding strategy in 2020.

404 trends - Creative

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404 trends - Creative

The video series, titled 404 trends, features our agency’s department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. In this fourth edition, Fran Mubrin, creative director at 404, forecasts what is ahead for creative professionals in the year 2020.

Why are we increasingly advising CEOs and top managers to use LinkedIn?

Comm

Why are we increasingly advising CEOs and top managers to use LinkedIn?

Given the increasing pressure on their daily schedules, many of the world's top executives and CEOs are using LinkedIn to build and strengthen their own image within the business community. Martina Gršković and Igor Prstec have highlighted the key benefits of LinkedIn, which are also the reasons why we are increasingly advising our clients in top corporate positions to build up their LinkedIn presence.

404 highly commended at the International Performance Marketing Awards

Comm

404 highly commended at the International Performance Marketing Awards

404&Black Friday campaign for our client Hrvatski Telekom highly commended at the International Performance Marketing Awards!

404 in the “Premier Partner Awards” Finals Again

Press

For the second year in a row, our performance team has entered the final stage of the Google “Premier Partner Awards 2017”. .

Vrdoljak: In the golden age of marketing it has never been easier to reach an audience

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Vrdoljak: In the golden age of marketing it has never been easier to reach an audience

Nikola Vrdoljak, the founder and director of 404 agency, reveals how to adapt to change and why only the most creative will survive.

Vrdoljak: In times of change, one thing remains essential: the relationship with customers

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Nikola Vrdoljak, the founder and director of 404 agency, reveals the biggest future trends we must get ready for now.

What we did and got at this year`s Weekend

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What we did and got at this year`s Weekend

Our very own Jura Pruša is the CM of the Year; we also built the best app, and helped organize the Weekend.

404 shortlisted at the International Performance Marketing Awards!

Comm

404 shortlisted at the International Performance Marketing Awards!

With our “Black Friday” campaign for the client Hrvatski Telekom (HT) we are nominated for an award in the category “Eastern Europe Best Performance Marketing Campaign”

How are companies solving the issue of the lack of workforce and what is the role played by integrated communication campaigns

Comm

How are companies solving the issue of the lack of workforce and what is the role played by integrated communication campaigns

On behalf of our clients, we launch integrated communication campaigns targeting both present and future employees so the clients can tackle one of the biggest issues in the Croatian economy – lack of workforce – as best they can.

A guide through the EU institutions labyrinth

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A guide through the EU institutions labyrinth

On Tuesday, July 16, the European Parliament elected the former German defense minister Ursula van der Leyen (EPP, Germany) as a new European Commission president.

404 expands its portfolio of tourism industry clients by arranging cooperation with Uniline

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404 expands its portfolio of tourism industry clients by arranging cooperation with Uniline

Uniline, a top destination management company, is about to join a family of 20 leading tourism companies, professional associations and tourist boards that we cooperate with.

Mubrin and Buntić in "Young leaders"

Press

It’s important that the ideas that come out of the agency are socially responsible, that they affect people in a positive way and are not simply the means to short term goals.

Meet the 404 team looking after more than a hundred of our plants

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Meet the 404 team looking after more than a hundred of our plants

We have Nataša, Martina, Anja, Eva and Andrea to thank the most for the fact that our plants are ready to be replanted after just a few months’ time. Each day, they make sure the plants lack nothing. In our brief interview, they told us where this love of plants and knowledge come from, and what tricks they use to take care of them

404 at Brain Bar: Dinosaurs and robots

Comm

404 at Brain Bar: Dinosaurs and robots

Last week, a ten-member 404 delegation attended the Brain Bar, a festival of ideas and technology in Budapest, Hungary.

Pete Radovich: ‘If you don’t have the moment, start everything from the beginning!’

Comm

Pete Radovich: ‘If you don’t have the moment, start everything from the beginning!’

On Friday, our agency welcomed Pete Radovich, who talked about the importance of storytelling in the communication industry. Radovich is a world renowned producer and creative director at CBS Sports, world’s leading TV sports channel.

How to benefit from the Croatian Presidency of the EU Council?

Comm

How to benefit from the Croatian Presidency of the EU Council?

In 2020, private companies doing business in Croatia will get an opportunity to be more actively involved in discussions at the European level on legislative proposals that will affect their business operations; they will also be able to get involved as event sponsors or donors.

Having plants in the office makes us think better and take fewer sick leaves

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Having plants in the office makes us think better and take fewer sick leaves

Back in 1984, biologist E. O. Wilson said there was an innate connection between people and nature, which meant that the presence of plants in offices was extremely important for employee welfare.

Tourism journalists on a study trip to Turkey

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Tourism journalists on a study trip to Turkey

We took leading journalists on a trip to Istanbul, Antalya and Belek to see how Turkey overcame its crisis and got back to being a leader in tourism.

Martina Gršković discusses social media for Media Marketing’s Young Leaders series

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Martina Gršković discusses social media for Media Marketing’s Young Leaders series

Among other things, Martina talked about the clients’ attitude towards social media and their significance in the media industry, recounting what responsibility it was for a young person to lead a team of eleven people.

8th MOP to kick off: Our very own Jakov and Dražen to participate in the multimedia festival in Varaždin

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8th MOP to kick off: Our very own Jakov and Dražen to participate in the multimedia festival in Varaždin

MOP starts this Thursday; lectures and workshops at MOP will be held by experts from 404 and its sister agency, Flow.

Our cohabitation with a hundred plants

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Our cohabitation with a hundred plants

There is hardly a room in our new premises that doesn’t have at least one plant. Apart from making the space more beautiful, these plants are increasing our productivity, purifying the air and contributing to creating a pleasant working atmosphere.

Forward Festival: Inspiration and creativity

Creative

Forward Festival: Inspiration and creativity

A festival of design, creativity and communication, which has been using the same common denominator to gather creatives from different areas of creative work for five years now.

Pintarić, Vrdoljak shortlisted for Entrepreneur of the Year Award

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Pintarić, Vrdoljak shortlisted for Entrepreneur of the Year Award

Our agency’s founders, Martina Pintarić and Nikola Vrdoljak, were shortlisted for this year’s Entrepreneur of the Year Award, presented by Ernst&Young. It is the only entrepreneurship-related award which is presented globally.

Two silvers won at the Young Lions Competition

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Two silvers won at the Young Lions Competition

This year, we had two teams in the final of the Young Lions Croatia Competition. At the award ceremony, held as part of the Days of Communication in Rovinj, our very own Lucija Vranković and Juraj Filipović as well as Željka Vuger and Jerko Mihaljević took second places in the PR and media categories, respectively.

Young Lions – Experience from Cannes

Creative

Young Lions – Experience from Cannes

We could barely wait for the competition under Dani komunikacija (Days of Communication) Festival, because at the first Young Lions competition in Croatia held last year we won the second and the third prize.

We are two-times winners of Young Lions Croatia Competition. Here`s how

Press

No one knows better than our Fran Mubrin and Matko Buntić what it takes to win the Young Lions Competition and what the real value of winning the trip to Cannes is. Fran and Matko won the last two Young Lions Croatia Competitions and they shared their experience and piece of advice for this year's contestants.

Wow me in three seconds: How to create good social media content

Press

Wow me in three seconds: How to create good social media content

Today’s social media work on the following principle; you’ve got three seconds to wow me. At the upcoming Days of Communication, our creative director Fran Mubrin, senior designer Matko Buntić and social media director Martina Gršković will explain to the students at the event how to get to that “magic story”.

Campaign titled Ponosni na dobar posao u Valamaru wins Grand PRix in large companies category

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Campaign titled Ponosni na dobar posao u Valamaru wins Grand PRix in large companies category

We are delighted and proud to announce that our campaign, Ponosni na dobar posao u Valamaru (Proud of the Good Job at Valamar), which we carried out in cooperation with our client, Croatia’s tourism company Valamar, has won the Croatian Public Relations Association’s Grand PRix in the PR for Large Companies category.

Our designers share their story with the students: "From the North to the Leading Croatian Digital Agency"

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Our designers share their story with the students: "From the North to the Leading Croatian Digital Agency"

The creative director of our agency, Fran Mubrin, and five designers from the 404 production team will get together with the students from University North (Sveučilište Sjever) on Friday, 25 January, to hold a lecture and a panel discussion about their experiences in the creative industry and the future of digital communication.

We have seven Mixx finalists

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We have seven Mixx finalists

Seven of our projects have been listed among the finalists of this year’s Mixx competition.

Working Weekend

Comm

Working Weekend

Weekend Media Festival is the biggest communication industry gathering and we are proud of our role in its organisation. This is a quick overview of everything we did in Rovinj this year.

Gršković: Our region is playing it safe

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Gršković: Our region is playing it safe

At this year’s Weekend Media Festival, the 404 Social Media Director Martina Gršković participated in the panel titled Social First – Powered by Digital Shapers, which focused on trends in communication through social network channels.

Vrdoljak: The future will be mediated

Press

The internet has overtaken the TV, and mobile has played a critical role in the process. In what way has that affected advertising and what will the future of the media look like?

Hrestak: GDPR returns data to its true owners

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Hrestak: GDPR returns data to its true owners

Matija Hrestak, our very own Account Manager, served as one of the speakers on the panel titled Four Scary Words or How We, as a Profession, Have Prepared For the GDPR and held at this year’s Weekend Media Festival.

Native advertising has gone mainstream, now we are taking it a step further

Comm

Native advertising has gone mainstream, now we are taking it a step further

We have proven that consumers want sponsored content which does not conspicuously throw product or service in their face, but rather emphasizes the value that the brand wants to share with its customer.

The Cyclists’ Union awarded us with the “cycle-friendly employer” certificate

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The Cyclists’ Union awarded us with the “cycle-friendly employer” certificate

404 is the first agency and only the third company in Croatia that has received the European certification "cycle-friendly employer".

Facebook data automation in Google Data Studio

Tech

Facebook data automation in Google Data Studio

In early September, Google presented its Data Studio Community Connectors Developer Launch. The purpose of the launch is to enable data visualization.

404 Agency of the Year

Press

404 Agency of the Year

The 404 agency received a valuable professional recognition from the Croatian Public Relations Association. At the award ceremony in March we received the Grand Prix for the best agency in 2017.

We have won two Mixx Awards on the Days of Communication

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We have won two Mixx Awards on the Days of Communication

Our agency won two Mixx awards at this year's Days of Communication held between 14th and 18th April in Rovinj.

Vrdoljak: Digitalization Is as Important as the Discovery of Electricity

Press

Digitization will change the society and affect every industry, including marketing which currently has more of a bullying effect on online channels than that of conveying an important message.

CM Evolution: Analysts, Writers and Psychologists in One Person

Press

CMs today consist of more professions in one person, who must keep track of trends changing at a crazy pace, said Martina Kolaček, account manager and director of social networking department.

Mubrin and Buntić at the Prestigious “Cannes Young Lions”

Press

Creative director Fran Mubrin and designer Matko Buntić won the Grand Prix at the “Young Lions Croatia” competition.

Our creative team represented Croatia at the Young Lions competition for the second time

Press

Our creative team represented Croatia at the Young Lions competition for the second time

Fran Mubrin and Matko Buntić, creative director and designer at our agency, represented Croatia at the International Young Lions Competition in Cannes for the second time

The Powerful AdWords and Success of the bonbon Campaign

Press

The Google AdWords campaign for bonbon earned the 404 performance team, led by Iva Obrovac, a nomination for the Google “Premier Partner Performance Award” and a 184% profit increase for the client.

Mixx Award for FLOW: HRTMeteo Is the Best Application

Press

At this year’s Days of Communication, in the “Best Mobile” category the winner was the SevenOfNine agency, whose mobile app HRTMeteo won the Mixx award. Up to now, the app has been downloaded over 135,000 times which makes one of the most downloaded Croatian applications.