News & vision

404 voted agency of the year

Press

404 voted agency of the year

404 has been named Agency of the Year. We would like to thank HUOJ and members of the Grand PRix jury. We are proud of our clients who topped their respective categories – Zagrebačka Pivovara in the category of large companies, and HT in the internal communications category. Huge congratulations to our shortlisted clients, Franck and Valamar, as well.

We have 7 Mixx entries in the finals

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We have 7 Mixx entries in the finals

Seven of our projects have been listed among the finalists of this year’s Mixx competition.

First Komunikacijski šalabahter held

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First Komunikacijski šalabahter held

A 404 seminar, titled Komunikacijski šalabahter (Communication Cheat Sheet), was held at Valamar for the employees in the tourism industry.

404 trends - Events

Blog

404 trends - Events

The video series, titled 404 Trends, features our agency’s department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. Krunoslav Bagarić, event director at 404, reveals to us the key dominant trends in 2020.

Two sides to Croatia’s tourism: Breaking records vs. decreasing rentability

Blog

Two sides to Croatia’s tourism: Breaking records vs. decreasing rentability

404 has been working with the Croatian Tourism Association (HUT), an umbrella organization for the tourism sector, since its foundation. We have relied on our considerable experience in the said sector to provide HUT with both PR and PA support as it is fighting to improve the sector’s business framework. From the very beginning we have been positioning HUT as a think-tank that is developing its positions and demands in a substantiated and analytical way. Igor Prstec has highlighted some of the challenges that the tourism industry has been facing.

404 trends - UX

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404 trends - UX

The video series, titled 404 trends, features our agency's department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. Marko Lokas, UX Director at 404, has revealed to us what will be critical in 2020 for user experience in developing both web and mobile solutions.

404 trends - Social

Blog

404 trends - Social

At the close of 2019, we have decided to offer you a glimpse into the future. The video series, titled 404 trends, features our agency’s departments heads, senior consultants and specialists discussing what will be happening in their particular areas of interest in the coming period and which innovations they will be implementing in their work, as well as listing the trends that will mark the coming year.

404 trends - PA

Blog

404 trends - PA

The video series, titled 404 trends, features our agency's department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. In this fifth edition, Andrea Vodanovic, PA Specialist at 404, describes the trends in PA that successful companies will follow in 2020.

404 trends - PR

Blog

404 trends - PR

The video series, titled 404 trends, features our agency’s department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. Amela Pašalić, head of our PR department, has given us an insight into the direction that public relations will take in 2020.

404 trends - Content

Blog

404 trends - Content

The video series, titled 404 trends, features our agency’s department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. One of the members of our Content Team, Jerko Mihaljević, has told us what is likely to happen in the field of content production and placement in 2020.

404 trends - Performance

Blog

404 trends - Performance

The video series, titled 404 trends, features our agency's department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. Iva Obrovac, Head Of Performance Marketing in 404, reveals what performance marketing experts and consultants can expect in 2020.

404 Analytics Academy trains 40 employees in 2019!

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404 Analytics Academy trains 40 employees in 2019!

Whenever people ask me what I will remember 2019 for, it is quite difficult for me to single out one specific project or thing – from the team that kept making progress and growing, to numerous successful campaigns, one of which was recognized internationally, to our major internal project – the 404 Analytics Academy.

404 trends - Employer branding

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404 trends - Employer branding

The video series, titled 404 trends, features our agency's department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. Mila Martinovic, Strategic Senior PR Consultant at 404, told us what would be important for a good employer branding strategy in 2020.

404 trends - Creative

Blog

404 trends - Creative

The video series, titled 404 trends, features our agency’s department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. In this fourth edition, Fran Mubrin, creative director at 404, forecasts what is ahead for creative professionals in the year 2020.

Why are we increasingly advising CEOs and top managers to use LinkedIn?

Comm

Why are we increasingly advising CEOs and top managers to use LinkedIn?

Given the increasing pressure on their daily schedules, many of the world's top executives and CEOs are using LinkedIn to build and strengthen their own image within the business community. Martina Gršković and Igor Prstec have highlighted the key benefits of LinkedIn, which are also the reasons why we are increasingly advising our clients in top corporate positions to build up their LinkedIn presence.

404 highly commended at the International Performance Marketing Awards

Comm

404 highly commended at the International Performance Marketing Awards

404&Black Friday campaign for our client Hrvatski Telekom highly commended at the International Performance Marketing Awards!

404 in the “Premier Partner Awards” Finals Again

Press

For the second year in a row, our performance team has entered the final stage of the Google “Premier Partner Awards 2017”. .

Vrdoljak: In the golden age of marketing it has never been easier to reach an audience

Press

Vrdoljak: In the golden age of marketing it has never been easier to reach an audience

Nikola Vrdoljak, the founder and director of 404 agency, reveals how to adapt to change and why only the most creative will survive.

Vrdoljak: In times of change, one thing remains essential: the relationship with customers

Press

Nikola Vrdoljak, the founder and director of 404 agency, reveals the biggest future trends we must get ready for now.

What we did and got at this year`s Weekend

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What we did and got at this year`s Weekend

Our very own Jura Pruša is the CM of the Year; we also built the best app, and helped organize the Weekend.

404 shortlisted at the International Performance Marketing Awards!

Comm

404 shortlisted at the International Performance Marketing Awards!

With our “Black Friday” campaign for the client Hrvatski Telekom (HT) we are nominated for an award in the category “Eastern Europe Best Performance Marketing Campaign”

How are companies solving the issue of the lack of workforce and what is the role played by integrated communication campaigns

Comm

How are companies solving the issue of the lack of workforce and what is the role played by integrated communication campaigns

On behalf of our clients, we launch integrated communication campaigns targeting both present and future employees so the clients can tackle one of the biggest issues in the Croatian economy – lack of workforce – as best they can.

A guide through the EU institutions labyrinth

Blog

A guide through the EU institutions labyrinth

On Tuesday, July 16, the European Parliament elected the former German defense minister Ursula van der Leyen (EPP, Germany) as a new European Commission president.

404 expands its portfolio of tourism industry clients by arranging cooperation with Uniline

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404 expands its portfolio of tourism industry clients by arranging cooperation with Uniline

Uniline, a top destination management company, is about to join a family of 20 leading tourism companies, professional associations and tourist boards that we cooperate with.

Mubrin and Buntić in "Young leaders"

Press

It’s important that the ideas that come out of the agency are socially responsible, that they affect people in a positive way and are not simply the means to short term goals.

Meet the 404 team looking after more than a hundred of our plants

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Meet the 404 team looking after more than a hundred of our plants

We have Nataša, Martina, Anja, Eva and Andrea to thank the most for the fact that our plants are ready to be replanted after just a few months’ time. Each day, they make sure the plants lack nothing. In our brief interview, they told us where this love of plants and knowledge come from, and what tricks they use to take care of them

404 at Brain Bar: Dinosaurs and robots

Comm

404 at Brain Bar: Dinosaurs and robots

Last week, a ten-member 404 delegation attended the Brain Bar, a festival of ideas and technology in Budapest, Hungary.

Pete Radovich: ‘If you don’t have the moment, start everything from the beginning!’

Comm

Pete Radovich: ‘If you don’t have the moment, start everything from the beginning!’

On Friday, our agency welcomed Pete Radovich, who talked about the importance of storytelling in the communication industry. Radovich is a world renowned producer and creative director at CBS Sports, world’s leading TV sports channel.

How to benefit from the Croatian Presidency of the EU Council?

Comm

How to benefit from the Croatian Presidency of the EU Council?

In 2020, private companies doing business in Croatia will get an opportunity to be more actively involved in discussions at the European level on legislative proposals that will affect their business operations; they will also be able to get involved as event sponsors or donors.

Having plants in the office makes us think better and take fewer sick leaves

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Having plants in the office makes us think better and take fewer sick leaves

Back in 1984, biologist E. O. Wilson said there was an innate connection between people and nature, which meant that the presence of plants in offices was extremely important for employee welfare.

Tourism journalists on a study trip to Turkey

Press

Tourism journalists on a study trip to Turkey

We took leading journalists on a trip to Istanbul, Antalya and Belek to see how Turkey overcame its crisis and got back to being a leader in tourism.

Martina Gršković discusses social media for Media Marketing’s Young Leaders series

Press

Martina Gršković discusses social media for Media Marketing’s Young Leaders series

Among other things, Martina talked about the clients’ attitude towards social media and their significance in the media industry, recounting what responsibility it was for a young person to lead a team of eleven people.

8th MOP to kick off: Our very own Jakov and Dražen to participate in the multimedia festival in Varaždin

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8th MOP to kick off: Our very own Jakov and Dražen to participate in the multimedia festival in Varaždin

MOP starts this Thursday; lectures and workshops at MOP will be held by experts from 404 and its sister agency, Flow.

Our cohabitation with a hundred plants

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Our cohabitation with a hundred plants

There is hardly a room in our new premises that doesn’t have at least one plant. Apart from making the space more beautiful, these plants are increasing our productivity, purifying the air and contributing to creating a pleasant working atmosphere.

Forward Festival: Inspiration and creativity

Creative

Forward Festival: Inspiration and creativity

A festival of design, creativity and communication, which has been using the same common denominator to gather creatives from different areas of creative work for five years now.

Pintarić, Vrdoljak shortlisted for Entrepreneur of the Year Award

Press

Pintarić, Vrdoljak shortlisted for Entrepreneur of the Year Award

Our agency’s founders, Martina Pintarić and Nikola Vrdoljak, were shortlisted for this year’s Entrepreneur of the Year Award, presented by Ernst&Young. It is the only entrepreneurship-related award which is presented globally.

Two silvers won at the Young Lions Competition

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Two silvers won at the Young Lions Competition

This year, we had two teams in the final of the Young Lions Croatia Competition. At the award ceremony, held as part of the Days of Communication in Rovinj, our very own Lucija Vranković and Juraj Filipović as well as Željka Vuger and Jerko Mihaljević took second places in the PR and media categories, respectively.

Young Lions – Experience from Cannes

Creative

Young Lions – Experience from Cannes

We could barely wait for the competition under Dani komunikacija (Days of Communication) Festival, because at the first Young Lions competition in Croatia held last year we won the second and the third prize.

We are two-times winners of Young Lions Croatia Competition. Here`s how

Press

No one knows better than our Fran Mubrin and Matko Buntić what it takes to win the Young Lions Competition and what the real value of winning the trip to Cannes is. Fran and Matko won the last two Young Lions Croatia Competitions and they shared their experience and piece of advice for this year's contestants.

Wow me in three seconds: How to create good social media content

Press

Wow me in three seconds: How to create good social media content

Today’s social media work on the following principle; you’ve got three seconds to wow me. At the upcoming Days of Communication, our creative director Fran Mubrin, senior designer Matko Buntić and social media director Martina Gršković will explain to the students at the event how to get to that “magic story”.

Campaign titled Ponosni na dobar posao u Valamaru wins Grand PRix in large companies category

Press

Campaign titled Ponosni na dobar posao u Valamaru wins Grand PRix in large companies category

We are delighted and proud to announce that our campaign, Ponosni na dobar posao u Valamaru (Proud of the Good Job at Valamar), which we carried out in cooperation with our client, Croatia’s tourism company Valamar, has won the Croatian Public Relations Association’s Grand PRix in the PR for Large Companies category.

Our designers share their story with the students: "From the North to the Leading Croatian Digital Agency"

Press

Our designers share their story with the students: "From the North to the Leading Croatian Digital Agency"

The creative director of our agency, Fran Mubrin, and five designers from the 404 production team will get together with the students from University North (Sveučilište Sjever) on Friday, 25 January, to hold a lecture and a panel discussion about their experiences in the creative industry and the future of digital communication.

We have seven Mixx finalists

Press

We have seven Mixx finalists

Seven of our projects have been listed among the finalists of this year’s Mixx competition.

Working Weekend

Comm

Working Weekend

Weekend Media Festival is the biggest communication industry gathering and we are proud of our role in its organisation. This is a quick overview of everything we did in Rovinj this year.

Gršković: Our region is playing it safe

Press

Gršković: Our region is playing it safe

At this year’s Weekend Media Festival, the 404 Social Media Director Martina Gršković participated in the panel titled Social First – Powered by Digital Shapers, which focused on trends in communication through social network channels.

Vrdoljak: The future will be mediated

Press

The internet has overtaken the TV, and mobile has played a critical role in the process. In what way has that affected advertising and what will the future of the media look like?

Hrestak: GDPR returns data to its true owners

Press

Hrestak: GDPR returns data to its true owners

Matija Hrestak, our very own Account Manager, served as one of the speakers on the panel titled Four Scary Words or How We, as a Profession, Have Prepared For the GDPR and held at this year’s Weekend Media Festival.

Native advertising has gone mainstream, now we are taking it a step further

Comm

Native advertising has gone mainstream, now we are taking it a step further

We have proven that consumers want sponsored content which does not conspicuously throw product or service in their face, but rather emphasizes the value that the brand wants to share with its customer.

The Cyclists’ Union awarded us with the “cycle-friendly employer” certificate

Press

The Cyclists’ Union awarded us with the “cycle-friendly employer” certificate

404 is the first agency and only the third company in Croatia that has received the European certification "cycle-friendly employer".

Facebook data automation in Google Data Studio

Tech

Facebook data automation in Google Data Studio

In early September, Google presented its Data Studio Community Connectors Developer Launch. The purpose of the launch is to enable data visualization.

404 Agency of the Year

Press

404 Agency of the Year

The 404 agency received a valuable professional recognition from the Croatian Public Relations Association. At the award ceremony in March we received the Grand Prix for the best agency in 2017.

We have won two Mixx Awards on the Days of Communication

Press

We have won two Mixx Awards on the Days of Communication

Our agency won two Mixx awards at this year's Days of Communication held between 14th and 18th April in Rovinj.

Vrdoljak: Digitalization Is as Important as the Discovery of Electricity

Press

Digitization will change the society and affect every industry, including marketing which currently has more of a bullying effect on online channels than that of conveying an important message.

CM Evolution: Analysts, Writers and Psychologists in One Person

Press

CMs today consist of more professions in one person, who must keep track of trends changing at a crazy pace, said Martina Kolaček, account manager and director of social networking department.

Mubrin and Buntić at the Prestigious “Cannes Young Lions”

Press

Creative director Fran Mubrin and designer Matko Buntić won the Grand Prix at the “Young Lions Croatia” competition.

Our creative team represented Croatia at the Young Lions competition for the second time

Press

Our creative team represented Croatia at the Young Lions competition for the second time

Fran Mubrin and Matko Buntić, creative director and designer at our agency, represented Croatia at the International Young Lions Competition in Cannes for the second time

The Powerful AdWords and Success of the bonbon Campaign

Press

The Google AdWords campaign for bonbon earned the 404 performance team, led by Iva Obrovac, a nomination for the Google “Premier Partner Performance Award” and a 184% profit increase for the client.

Mixx Award for FLOW: HRTMeteo Is the Best Application

Press

At this year’s Days of Communication, in the “Best Mobile” category the winner was the SevenOfNine agency, whose mobile app HRTMeteo won the Mixx award. Up to now, the app has been downloaded over 135,000 times which makes one of the most downloaded Croatian applications.