Weekend Media Festival is the biggest communication industry gathering and we are proud of our role in its organisation. This is a quick overview of everything we did in Rovinj this year.
At this year’s Weekend Media Festival, the 404 Social Media Director Martina Gršković participated in the panel titled Social First – Powered by Digital Shapers, which focused on trends in communication through social network channels.
The internet has overtaken the TV, and mobile has played a critical role in the process. In what way has that affected advertising and what will the future of the media look like?
Matija Hrestak, our very own Account Manager, served as one of the speakers on the panel titled Four Scary Words or How We, as a Profession, Have Prepared For the GDPR and held at this year’s Weekend Media Festival.
We have proven that consumers want sponsored content which does not conspicuously throw product or service in their face, but rather emphasizes the value that the brand wants to share with its customer.
We could barely wait for the competition under Dani komunikacija (Days of Communication) Festival, because at the first Young Lions competition in Croatia held last year we won the second and the third prize.
404 is the first agency and only the third company in Croatia that has received the European certification "cycle-friendly employer".
In early September, Google presented its Data Studio Community Connectors Developer Launch. The purpose of the launch is to enable data visualization.
The 404 agency received a valuable professional recognition from the Croatian Public Relations Association. At the award ceremony in March we received the Grand Prix for the best agency in 2017.
Our agency won two Mixx awards at this year's Days of Communication held between 14th and 18th April in Rovinj.
Digitization will change the society and affect every industry, including marketing which currently has more of a bullying effect on online channels than that of conveying an important message.
CMs today consist of more professions in one person, who must keep track of trends changing at a crazy pace, said Martina Kolaček, account manager and director of social networking department.
Creative director Fran Mubrin and designer Matko Buntić won the Grand Prix at the “Young Lions Croatia” competition.
Fran Mubrin and Matko Buntić, creative director and designer at our agency, represented Croatia at the International Young Lions Competition in Cannes for the second time
The Google AdWords campaign for bonbon earned the 404 performance team, led by Iva Obrovac, a nomination for the Google “Premier Partner Performance Award” and a 184% profit increase for the client.
At this year’s Days of Communication, in the “Best Mobile” category the winner was the SevenOfNine agency, whose mobile app HRTMeteo won the Mixx award. Up to now, the app has been downloaded over 135,000 times which makes one of the most downloaded Croatian applications.
For the second year in a row, our performance team has entered the final stage of the Google “Premier Partner Awards 2017”. .