Underline is a marketing conference where leading experts present various marketing positions while sharing their experiences and business stories. Organized by the student association The Economic Clinic, the conference will take place over three consecutive weekends. On May 19, our senior copywriter Dijana Dretar will share her insights on creativity and marketing.
We’re not the types to rest on our laurels. Case in point: 404 was named Agency of the Year for the sixth year in a row! This important recognition comes from the HUOJ (Croatian Public Relations Association), and gives us both validation of our hard work and powerful motivation for upcoming projects.
This year, we're returning from Rovinj with three MIXX awards: the ✌️ #ForVagina campaign clinched Best in Show, the Pavle Pauq TikTok profile secured an award in the Best in Social category, and Croatia FIT triumphed in Best Tech & Innovation powered by Google!
The 16th edition of the Grand PRix awards, the Croatian Public Relations Association’s annual award ceremony, is right around the corner! We’re excitedly looking forward to the event as we have 10 projects in the finals across 7 different categories. A huge congratulations to the teams and the clients who worked so diligently on it all
In collaboration with Terra Hub and the University North, we are participating in the terrapija project, which will present complex terms from the climate dictionary to the public in a simple way.
The Vizkultura.hr portal reports on the visual identity and design of BaDaBum, the first Croatian digital platform designed to develop speech and language skills in children. We showcased this project, which was created in collaboration with the ABC Speech Therapy and Rehabilitation Center, at the Croatian Design Society's Exhibition of Croatian Design 21/22.
This year, seven of our projects reached the finals of the MIXX competition. #ZaVaginu! and LAQothon were nominated in the Corporate Social Responsibility Campaign category, TikTok #BillieEilish, Žuja nogomet, and Pavle Pauq will compete for the Best Social award, while FORUM Jugoplastika made it to the finals of the Cross-Media Integration category. Croatia FIT was also chosen as a finalist for Best Tech & Innovation.
Even the most hardcore TikTok skeptics can no longer dispute the marketing importance of a well-managed TikTok profile. But, the 404 TikTok team knows best. It’s no coincidence then, that they manage profiles for LAQO, Croatia Poliklinika, Hrvatski Telekom, and 2 Atlantic Group brands. They won't give you any instant recipes for viral videos because there aren't any, but you can still glean some great tips and get an inside look at the world behind the camera in this After5 writeup.
As the February 6 submission deadline for this year’s MIXX Awards approaches, our team is busy polishing our entries to perfection. We’re proud of the work we’re submitting, and equally so of our creative director, Fran Mubrin, who will be a judge at the competition alongside his industry colleagues.
Our very own Dario Dević sat down for an interview with Marko Golub, design critic and curator at the Croatian Designers Association gallery. They covered Dario’s rich design history and his latest professional chapter after 13 years of freelancing. Apart from his impressive industry experience, Dević holds the honor of being a juror for the Exhibition of Croatian Design 21/22. Read the full interview for Dario’s perspective on his career and the latest design trends.
MYTY gathers 10 agencies in 26 offices across Germany and Switzerland and until now has been focused on the DACH markets. 404 will become the hub for the expansion of the group in Southeastern Europe.
The Croatian Design Association selected 10 projects from 404 and SHAPE to display at the 21/22 Exhibition of Croatian Design at Lauba in Zagreb. The exhibition lasts from January 10 to January 22. All selected work is entered into the competition for the Croatian Designer Association award, the most prestigious design award in the country.
Just like that, another year is in the books. To reminisce a bit on the best of the year behind us, our creative director Fran Mubrin sat down with Advertiser Serbia’s Nenad Danilović. Read on to see what he has to say about creativity, creatives, 404’s international moves, and the best campaigns of 2022.
After the legendary 10th-anniversary SoMo Borac award ceremony and after-party, we returned to the office on Monday with 3 SoMo Borac Advertising awards.
A whole decade has passed since the first awards ceremony for the region’s strongest digital community – unbelievable, right?
This year’s SoMo Borac awards saw a record-breaking number of applications, so we’re extra thrilled that seven SHAPE and 404 projects made it to the shortlist. This year saw a lot of amazing projects, and we’re grateful that our efforts are getting recognized. Congratulations to our clients and a big, wholehearted thanks to this year’s jurors!
Speed, imagination, keeping up with trends, and constant strategizing – that’s just your everyday for our TikTok team, for whom one million views is no longer just a goal. And their work is just as brilliant for our company page as it is for our clients. So, why is 2023 the year of TikTok for businesses and brands on the Croatian market? Find out in the article below.
We’ve already spoken at length about why TikTok brand profiles are such a good idea, and now we’re proving our theory with some spectacular results.
We started TikTalks seminars to help our clients plug into the fastest-growing social media platform in the world. After several successful workshops and newly launched TikTok profiles engaging audiences in never-before-seen ways, we’re taking it upon ourselves to demystify this platform with education. Now is the time–and TikTok is the place–to put strategy and authenticity to work in communicating with your audience. The clock is tikking!
It’s not that we didn’t already know it already — but now the Grand Prix D&D 2022 award makes it official! Here you can read about the selection jury’s criteria. But we’ll just leave this here: the most important thing to us is having an office we can feel comfortable in every day.
After a two-year break, the Cannes International Festival of Creativity has finally returned for its 69th live competition. This year, we had the honor of standing alongside brilliant creatives from around the world as representatives of Croatia. Our young lionesses, Ana-Marija and Ivana (also winners of Croatia’s Young Lions competition), came home inspired and full of positive impressions we could only describe as the ideal combination of education and good times.
Our Performance team has been hard at work on some seriously shoutout-worthy (and award-winning) projects—and it’s time we gave them some much-deserved recognition.
Global communications agency Edelman, in collaboration with the leading regional agency 404, presents the results from their annual trust and credibility survey
We’ve been named Agency of the Year for the fifth time by the Croatian Association for Public Relations (HUOJ)! Along with this incredible recognition, our projects won two gold, two silver, and four bronze medals in eight different categories!
With a record-breaking number of nominations at the MIXX finals, last Friday our team climbed the podium in Rovinj 3 times to claim their trophies.
It’s a great start of a new year for the growth marketing team at 404!
On Mondays, we share good news: a whopping 8 of our projects are finalists at this year’s Grand PRix competition!
Our sister company SHAPE is launching a new internal event series for the entire 404 group, called Women SHAPE the Future!
Anyone who has experienced the devastating effects of war knows just how meaningful it is to receive support. 6000 Ukrainian refugees have already arrived in Croatia, and it seems this number will increase as the conflict progresses.
This just in: our very own Ana-Marija Tomašić and Ivana Krmpotić are the winners of this year’s Young Lions Croatia competition, having won first place in the Digital category.
We’re getting close to the annual MIXX awards, and this year, we’re especially excited as we’ve secured (gasp) - 11 nominations!
Gender inequality is still a major issue in the workplace and corporate culture. Lower wages and pensions, underrepresentation in executive and managerial positions, and unsafe working conditions are just some of the forms of discrimination that women experience on a daily basis.
This year, we were once again eager to discover the winners of the SoMo Borac
At the recent Dani Komunikacija Festival, we were presented with two MIXX Awards in two different categories – Best Mobile App for LAQO, created by our very own Shape, and Best Publisher Long-Form Native for the Razmisli project, developed for Zagrebačka Pivovara in cooperation with Telegram.hr and More-Magnets.
Congratulations to our young lions, Adrian Rovina and Jerko Mihaljević, on getting through to the final of the Young Lions competition, which allows young creatives to showcase their ideas and their new and innovative ways of thinking. In case they win, the two of them will represent Croatia’s creative industry at the Cannes Young Lions
Despite experiencing a challenging year, we have demonstrated that hard work pays off and is commonly recognized. Thus, for the second consecutive year, we were named the agency of the year at the 14th Grand Prix award ceremony, where the Croatian Public Relations Association (HUOJ) presented the awards to the top communication projects.
This year was not a year of live events. Still, where there is a will, there is a way, and we ended 2020 by successfully organizing as many as fifteen online events.
This year, we will be blowing out the candles on as many as four different cakes to celebrate our more than successful year following the SoMo Borac award ceremony.
We are extremely proud of the 404 performance team, which has been shortlisted for Europe’s most coveted award dedicated to conversion optimization (CRO), the Conversion Elite Award.
These days, there is no shortage of interest in the latest news from the tourism industry. The 404 team has been producing a weekly Croatia Tourism & Travel newsletter for the Croatian Tourism Association (HUT), distributing it in four different languages to over 800 recipients.
Our Creative Director, Fran Mubrin, recently met with a University North team to talk about his beginnings in the creative industry and the significance of choosing a major for one’s professional career. Being a University North alum, Fran reaffirmed his choice of majoring in multimedia, whose application nowadays is evident in many different aspects of everyday life, and of studying at the University North as it allows its students to grow and develop according to their interests and wishes.
We have come up with and produced a new, daily newsletter, which covers the latest news about COVID-19. Over the past three months, we have had more than 200 issues of the COVID-19 Daily Update newsletter in several different languages. The newsletter is distributed twice a day to over 500 managers from more than 80 Croatian and regional companies.
404 has been named Agency of the Year. We would like to thank HUOJ and members of the Grand PRix jury. We are proud of our clients who topped their respective categories – Zagrebačka Pivovara in the category of large companies, and HT in the internal communications category. Huge congratulations to our shortlisted clients, Franck and Valamar, as well.
Seven of our projects have been listed among the finalists of this year’s Mixx competition.
A 404 seminar, titled Komunikacijski šalabahter (Communication Cheat Sheet), was held at Valamar for the employees in the tourism industry.
The video series, titled 404 Trends, features our agency’s department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. Krunoslav Bagarić, event director at 404, reveals to us the key dominant trends in 2020.
404 has been working with the Croatian Tourism Association (HUT), an umbrella organization for the tourism sector, since its foundation. We have relied on our considerable experience in the said sector to provide HUT with both PR and PA support as it is fighting to improve the sector’s business framework. From the very beginning we have been positioning HUT as a think-tank that is developing its positions and demands in a substantiated and analytical way. Igor Prstec has highlighted some of the challenges that the tourism industry has been facing.
The video series, titled 404 trends, features our agency's department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. Marko Lokas, UX Director at 404, has revealed to us what will be critical in 2020 for user experience in developing both web and mobile solutions.
At the close of 2019, we have decided to offer you a glimpse into the future. The video series, titled 404 trends, features our agency’s departments heads, senior consultants and specialists discussing what will be happening in their particular areas of interest in the coming period and which innovations they will be implementing in their work, as well as listing the trends that will mark the coming year.
The video series, titled 404 trends, features our agency's department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. In this fifth edition, Andrea Vodanovic, PA Specialist at 404, describes the trends in PA that successful companies will follow in 2020.
The video series, titled 404 trends, features our agency’s department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. Amela Pašalić, head of our PR department, has given us an insight into the direction that public relations will take in 2020.
The video series, titled 404 trends, features our agency’s department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. One of the members of our Content Team, Jerko Mihaljević, has told us what is likely to happen in the field of content production and placement in 2020.
The video series, titled 404 trends, features our agency's department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. Iva Obrovac, Head Of Performance Marketing in 404, reveals what performance marketing experts and consultants can expect in 2020.
Whenever people ask me what I will remember 2019 for, it is quite difficult for me to single out one specific project or thing – from the team that kept making progress and growing, to numerous successful campaigns, one of which was recognized internationally, to our major internal project – the 404 Analytics Academy.
The video series, titled 404 trends, features our agency's department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. Mila Martinovic, Strategic Senior PR Consultant at 404, told us what would be important for a good employer branding strategy in 2020.
The video series, titled 404 trends, features our agency’s department heads, senior consultants and specialists highlighting the most important trends in their respective areas of professional interest in the coming year. In this fourth edition, Fran Mubrin, creative director at 404, forecasts what is ahead for creative professionals in the year 2020.
Given the increasing pressure on their daily schedules, many of the world's top executives and CEOs are using LinkedIn to build and strengthen their own image within the business community. Martina Gršković and Igor Prstec have highlighted the key benefits of LinkedIn, which are also the reasons why we are increasingly advising our clients in top corporate positions to build up their LinkedIn presence.
404&Black Friday campaign for our client Hrvatski Telekom highly commended at the International Performance Marketing Awards!
For the second year in a row, our performance team has entered the final stage of the Google “Premier Partner Awards 2017”. .
Nikola Vrdoljak, the founder and director of 404 agency, reveals how to adapt to change and why only the most creative will survive.
Nikola Vrdoljak, the founder and director of 404 agency, reveals the biggest future trends we must get ready for now.
Our very own Jura Pruša is the CM of the Year; we also built the best app, and helped organize the Weekend.
With our “Black Friday” campaign for the client Hrvatski Telekom (HT) we are nominated for an award in the category “Eastern Europe Best Performance Marketing Campaign”
On behalf of our clients, we launch integrated communication campaigns targeting both present and future employees so the clients can tackle one of the biggest issues in the Croatian economy – lack of workforce – as best they can.
On Tuesday, July 16, the European Parliament elected the former German defense minister Ursula van der Leyen (EPP, Germany) as a new European Commission president.
Uniline, a top destination management company, is about to join a family of 20 leading tourism companies, professional associations and tourist boards that we cooperate with.
It’s important that the ideas that come out of the agency are socially responsible, that they affect people in a positive way and are not simply the means to short term goals.
We have Nataša, Martina, Anja, Eva and Andrea to thank the most for the fact that our plants are ready to be replanted after just a few months’ time. Each day, they make sure the plants lack nothing. In our brief interview, they told us where this love of plants and knowledge come from, and what tricks they use to take care of them
Last week, a ten-member 404 delegation attended the Brain Bar, a festival of ideas and technology in Budapest, Hungary.
On Friday, our agency welcomed Pete Radovich, who talked about the importance of storytelling in the communication industry. Radovich is a world renowned producer and creative director at CBS Sports, world’s leading TV sports channel.
In 2020, private companies doing business in Croatia will get an opportunity to be more actively involved in discussions at the European level on legislative proposals that will affect their business operations; they will also be able to get involved as event sponsors or donors.
Back in 1984, biologist E. O. Wilson said there was an innate connection between people and nature, which meant that the presence of plants in offices was extremely important for employee welfare.
We took leading journalists on a trip to Istanbul, Antalya and Belek to see how Turkey overcame its crisis and got back to being a leader in tourism.
Among other things, Martina talked about the clients’ attitude towards social media and their significance in the media industry, recounting what responsibility it was for a young person to lead a team of eleven people.
MOP starts this Thursday; lectures and workshops at MOP will be held by experts from 404 and its sister agency, Flow.
There is hardly a room in our new premises that doesn’t have at least one plant. Apart from making the space more beautiful, these plants are increasing our productivity, purifying the air and contributing to creating a pleasant working atmosphere.
A festival of design, creativity and communication, which has been using the same common denominator to gather creatives from different areas of creative work for five years now.
Our agency’s founders, Martina Pintarić and Nikola Vrdoljak, were shortlisted for this year’s Entrepreneur of the Year Award, presented by Ernst&Young. It is the only entrepreneurship-related award which is presented globally.
This year, we had two teams in the final of the Young Lions Croatia Competition. At the award ceremony, held as part of the Days of Communication in Rovinj, our very own Lucija Vranković and Juraj Filipović as well as Željka Vuger and Jerko Mihaljević took second places in the PR and media categories, respectively.
We could barely wait for the competition under Dani komunikacija (Days of Communication) Festival, because at the first Young Lions competition in Croatia held last year we won the second and the third prize.
No one knows better than our Fran Mubrin and Matko Buntić what it takes to win the Young Lions Competition and what the real value of winning the trip to Cannes is. Fran and Matko won the last two Young Lions Croatia Competitions and they shared their experience and piece of advice for this year's contestants.
Today’s social media work on the following principle; you’ve got three seconds to wow me. At the upcoming Days of Communication, our creative director Fran Mubrin, senior designer Matko Buntić and social media director Martina Gršković will explain to the students at the event how to get to that “magic story”.
We are delighted and proud to announce that our campaign, Ponosni na dobar posao u Valamaru (Proud of the Good Job at Valamar), which we carried out in cooperation with our client, Croatia’s tourism company Valamar, has won the Croatian Public Relations Association’s Grand PRix in the PR for Large Companies category.
The creative director of our agency, Fran Mubrin, and five designers from the 404 production team will get together with the students from University North (Sveučilište Sjever) on Friday, 25 January, to hold a lecture and a panel discussion about their experiences in the creative industry and the future of digital communication.
Seven of our projects have been listed among the finalists of this year’s Mixx competition.
Weekend Media Festival is the biggest communication industry gathering and we are proud of our role in its organisation. This is a quick overview of everything we did in Rovinj this year.
At this year’s Weekend Media Festival, the 404 Social Media Director Martina Gršković participated in the panel titled Social First – Powered by Digital Shapers, which focused on trends in communication through social network channels.
The internet has overtaken the TV, and mobile has played a critical role in the process. In what way has that affected advertising and what will the future of the media look like?
Matija Hrestak, our very own Account Manager, served as one of the speakers on the panel titled Four Scary Words or How We, as a Profession, Have Prepared For the GDPR and held at this year’s Weekend Media Festival.
We have proven that consumers want sponsored content which does not conspicuously throw product or service in their face, but rather emphasizes the value that the brand wants to share with its customer.
404 is the first agency and only the third company in Croatia that has received the European certification "cycle-friendly employer".
In early September, Google presented its Data Studio Community Connectors Developer Launch. The purpose of the launch is to enable data visualization.
The 404 agency received a valuable professional recognition from the Croatian Public Relations Association. At the award ceremony in March we received the Grand Prix for the best agency in 2017.
Our agency won two Mixx awards at this year's Days of Communication held between 14th and 18th April in Rovinj.
Digitization will change the society and affect every industry, including marketing which currently has more of a bullying effect on online channels than that of conveying an important message.
CMs today consist of more professions in one person, who must keep track of trends changing at a crazy pace, said Martina Kolaček, account manager and director of social networking department.
Creative director Fran Mubrin and designer Matko Buntić won the Grand Prix at the “Young Lions Croatia” competition.
Fran Mubrin and Matko Buntić, creative director and designer at our agency, represented Croatia at the International Young Lions Competition in Cannes for the second time
The Google AdWords campaign for bonbon earned the 404 performance team, led by Iva Obrovac, a nomination for the Google “Premier Partner Performance Award” and a 184% profit increase for the client.
At this year’s Days of Communication, in the “Best Mobile” category the winner was the SevenOfNine agency, whose mobile app HRTMeteo won the Mixx award. Up to now, the app has been downloaded over 135,000 times which makes one of the most downloaded Croatian applications.