This year's SoMo Borac edition brings several major news - a full-day conference featuring leading experts from Croatia and abroad, and several new award categories have been added. Also, along with last year's partner Httpool, HUDI is also joining the organization this year.

Introducing the conference and new categories

SoMo Borac powered by Httpool is introducing a full-day conference into its program, where it will bring together the biggest experts of the digital world. By discussing the latest trends, it will analyze current trends and anticipate the digital future.

Two new award categories are also being added this year: Best Digital OOH and TikTok. Best Digital OOH will encompass all top-notch formats that attracted the attention of passersby and encouraged interaction with digital content. The TikTok category includes all projects focused on this popular social network that brands use for communication and increasing visibility.

HUDI joins as co-organizer, collaboration with Httpool continues

HUDI, the leading professional association for gathering online media and all other industries participating in digital advertising, is joining SoMo Borac as a co-organizer this year. In addition, SoMo Borac continues the successful cooperation that began last year with Httpool by Aleph, setting joint goals for the development of the digital economy and the promotion of digital marketing in the region.