Digital Analyst

404 – Zagreb

404 is a communications agency with an aim to resolve our clients' business challenges. Strategy is the backbone of our approach. We see clients as partners who are on board through every stage of the process, from idea to execution. In an age when brands need to talk more than ever, we help them find their voice.

We are part of the MYTY group and alongside we have our sister company Shape 404, which is developing digital products.

As a member of our team in the role of Digital Analyst, you will have the opportunity to plan and set up digital analytics, analyze data, and provide insights and recommendations. You will also be involved in SEO audit and search engine optimization projects in a comprehensive and holistic way. In addition, you will work on UX analyses and conversion optimization projects.

Our culture is human. We work hard, do good stuff, and have a life.

If you become part of our team, your main focus will be:

  • Conducting SEO audits and implementing recommended guidelines (technical, on-page, off-page SEO)

  • Performing UX website analyses and consumer journey evaluations with the goal of improving conversion rates
  • Conducting and documenting digital analytics audits
  • Planning digital analytics and preparing documentation (measurement plan, implementation plan)
  • Setting up digital analytics using Google Tag Manager, Google Analytics 4, and other tracking tools
  • Creating internal and external reports using data visualization tools (e.g., Google Data Studio)

We have a place for you if have the following:

  • 2+ years of work experience in similar or identical roles

  • Advanced use of Google Analytics 4
  • Experience working with Google Tag Manager
  • Experience with search engine optimization (SEO, LLMO, GEO, AEO)
  • Experience with SEO tools such as Screaming Frog, Ahrefs, SEMrush, etc.
  • Knowledge of JavaScript, HTML, and CSS (additional scripting and programming languages are an advantage)
  • Experience in planning and implementing server-side tracking systems and conversion API integrations (e.g., Meta CAPI, TikTok Events API)
  • Experience in administering, implementing, and using enterprise digital analytics systems (e.g., Piwik Pro, Adobe Analytics)
  • Experience working with BI systems (BigQuery) and Google Cloud infrastructure
  • Experience in process automation (using tools such as Make, N8N, Zapier, Leadsbridge)
  • Understanding of digital advertising channels
  • Active use of AI tools in work processes

Why our people choose us:

  • Personal development: You will have the opportunity to work with the biggest companies, while learning from the best experts in the market. We invest heavily in the learning and development: mentorship programs, English classes, external and internal trainings, workshops and conferences.
  • Environment: We extremely cherish teamwork. You will find a relaxed working environment and someone to give you a hand if you need it. If you want, you can even bring your dog to keep you company.
  • Perks: Our people happiness is important to us. That is why we offer fun team buildings, Friday after work hangouts with beer, referral reward and many more. We encourage a healthy lifestyle - you can expect sport activities and prize if you run your first half marathon.


Agency 404 is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of age, sex, disability, race, color, religion, national origin, sexual orientation or marital status.

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