Istraturist is one of the leading Croatian tourism companies with more than 50 years of tradition. It has been a certified ATP tournament organiser for 28 years. The ATP tournament in Umag is a major part of the Croatian, Istrian and Umag’s tourism offering; furthermore, it is one of the most important annual business-social events. The goal of communication activities is to strengthen the image of the city of Umag as a top tennis and tourist destination. The story about the tournament is being told through all three key areas - tennis, party and gourmet – to the specific target audiences by means of original content. The tournament communication takes place throughout the year. We create a strategy and content for all communication channels - from domestic and foreign media, through newsletters for visitors, to social media channels and ATP media. We are also responsible for the content of the tournament’s newspaper Daily News, which is published every day during the course of the tournament.